🍿 NOW SCREENING IN CHRISTCHURCH & CANTERBURY β€’ 🎟️ SPRING SEASON PASSES ON SALE β€’ πŸ“» CRYSTAL CLEAR FM AUDIO EVERY NIGHT β€’ 🌦️ 100% KIWI WEATHER GUARANTEE   β€’   🍿 NOW SCREENING IN CHRISTCHURCH & CANTERBURY β€’ 🎟️ SPRING SEASON PASSES ON SALE β€’ πŸ“» CRYSTAL CLEAR FM AUDIO EVERY NIGHT β€’ 🌦️ 100% KIWI WEATHER GUARANTEE
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Partner With Us Β· Screen Advertising

Put Your Brand On
The 40ft Screen

Reach thousands of engaged moviegoers with screen advertising and sponsorship across Christchurch, Canterbury and nationwide β€” before every film begins.

3,000+
MOVIEGOERS PER SEASON
100%
CAPTIVE ATTENTION
88.3 FM
IN-CAR AUDIO
SCREEN SPOTLIGHT
Big Screen Advertising at Firefly Cinemas
🎬 40ft HD Laser Screen
πŸ“» 88.3 FM In-Car Broadcast
🎟️ Zero Ad Blockers, 100% Attention
🎬 40ft HD Laser Screen
πŸ“» 88.3 FM In-Car Broadcast
🎟️ Zero Ad Blockers, 100% Attention
WHY SCREEN ADVERTISING WORKS

Skipped Online. Impossible To Skip Here.

Modern audiences have developed banner blindness and instant skip habits on phones. Firefly offers an unskippable physical atmosphere where audiences actually lean in.

βœ• THE ONLINE DIGITAL TRAP

Gone In 5 Seconds

Online ads get muted, blocked or scrolled past in seconds.

  • βœ• Instant skip reflexes β€” Users count down seconds to bypass ads without registering brand recall.
  • βœ• Ad blockers & scroll blindness β€” Millions of impressions vanish in muted, crowded mobile feeds.
  • βœ• Zero emotional retention β€” Cold digital clicks fail to build real community trust or goodwill.
β˜… THE FIREFLY ADVANTAGE

A Captive Pre-Show Audience

Your ad plays to a full car park of engaged viewers β€” every single screening.

  • βœ“ Massive 40ft screen β€” Towers high above the field with laser brightness.
  • βœ“ Broadcast in-car on 88.3 FM β€” Crystal-clear audio directly through vehicle stereos.
  • βœ“ No skip button, no ad blockers β€” A 100% captive audience during pre-show golden hour.
MULTI-TOUCHPOINT VISIBILITY

Your Brand, In All The Right Places

From initial ticket purchase on their phone to rolling out the exit gates under headlights, here is how your business is seamlessly woven into the experience.

1 TOUCHPOINT 01

Pre-Show Ad Loop

Your ad plays before every film, every session.

🎬 Big Screen Pre-Roll
2 TOUCHPOINT 02

88.3 FM Mentions

Live shout-outs on our in-car broadcast.

πŸ“» In-Car Audio Radio
3 TOUCHPOINT 03

Digital Ticket Branding

Your logo on every digital ticket sold.

🎟️ 100% Open Rate
4 TOUCHPOINT 04

On-Site Activation

Set up a stall or sample your product at the event.

🚩 Physical Field Presence
OUR AUDIENCE

A Screen For Everyone

Firefly draws high-disposable-income families, young professionals, and community supporters who appreciate wholesome Kiwi entertainment.

Audience Breakdown

πŸ‘¨β€πŸ‘©β€πŸ‘§ Families With Kids 48%

High household purchasing power, attending animated blockbusters and family community nights.

❀️ Couples & Young Professionals 32%

Seeking unique outdoor date nights, cult classics, retro 80s/90s cinema, and artisan food trucks.

🎬 Film Lovers & Enthusiasts 20%

Loyal regulars, classic car owners, charity donors, and community supporters who follow our regional tours.

Regional Network

Based in Christchurch, Firefly Cinemas offers deep local community trust across Canterbury while touring high-traffic regional hubs.

πŸ“ Christchurch & Canterbury β˜… HOME BASE
🌊 Wellington & Lower North Island POP-UP SERIES
🚐 Marlborough, Kaikōura & South SUMMER TOUR
🍿 15,000+ ESTIMATED ANNUAL SEASON FOOTPRINT
SPONSORSHIP OPTIONS

Find The Right Fit For Your Brand

From accessible pre-movie video advertising to exclusive season naming rights, every partnership is customized to your campaign objectives and quoted transparently.

CATEGORY EXCLUSIVE

Presenting Partner

Major visibility across a full season of screenings.

  • β˜… 30-second commercial in high-rotation loop
  • β˜… Logo branding on digital ticket PDF passes
  • β˜… 20 complimentary VIP tickets for team or clients
  • β˜… Physical banner placement at entry gates
ACCESSIBLE & HIGH-ROI

Pre-Show Screen Ad

Straightforward screen advertising, no long-term commitment.

  • β˜… 15s or 30s video commercial or animated slide
  • β˜… Guaranteed 3–5 rotations during golden hour arrival
  • β˜… Crystal-clear audio broadcast on 88.3 FM
  • β˜… Flexible single-screening or multi-event bookings
COMMUNITY GOODWILL

Fundraiser Co-Sponsor

Back a community event and reach a values-driven audience.

  • β˜… Direct co-sponsorship credit on event promotions
  • β˜… Live MC thank-you shoutout before the feature
  • β˜… Logo featured on community fundraiser collateral
  • β˜… 10 vehicle passes for your business supporters

Want detailed specs or rate cards?

Download our official Media Kit PDF containing screen dimensions, audio codecs, and campaign options.

Download Media Kit
✦ CHARITY, COMMUNITY & ADDED VALUE

Good Movies Do Good

Firefly backs community fundraisers and charity screenings β€” sponsoring us means backing something bigger than a single ad.

πŸ’› Charity Screenings 🀝 Community Fundraisers 🎟️ Complimentary Passes 🌟 Local Impact
GOOD TO KNOW

Frequently Asked Questions

Everything you need to know about specs, turnaround times, and booking your screen ad.

What formats and resolutions are accepted for screen ads?βˆ’

We accept 16:9 high-definition video files (1080p or 4K) in MP4 or MOV format (H.264/ProRes, 24fps or 25fps). For static slides, please provide high-resolution PNG or JPEG (1920Γ—1080px or 3840Γ—2160px). Audio tracks should be delivered at 48kHz stereo.

Can Firefly help produce or edit our video or audio spot?+

Yes! If you only have a logo, still photos, or a script, our creative production team can assemble an animated motion graphic slide with music and professional voiceover for a modest production fee.

How many times will our advertisement play per screening?+

Your advertisement is guaranteed to rotate a minimum of 3 to 5 times during the high-footfall pre-show golden hour (the 60 to 90 minutes before the feature film starts, while all attendees are arriving and dining).

Can we hand out physical samples, discount vouchers, or flyers?+

Absolutely. Presenting and Naming Rights partners can arrange vehicle dashboard drops (where our gate marshals place your postcard or product sample on arrival) or erect a branded pop-up gazebo in our food truck village.

What happens if an event is rescheduled due to bad weather?+

All events are covered by our 100% Kiwi Weather Guarantee. If high winds or torrential weather cause an event to be rescheduled, your advertising package rolls over automatically to the rescheduled date at no extra charge.

Are there multi-screening or full-season discounts available?+

Yes. We offer attractive tiered discounts for multi-screening bookings (3+ nights) and complete season runs across Christchurch and our regional South Island summer tours.

LET'S TALK

Get A Custom Proposal

Tell us about your brand and goals β€” we'll put together a sponsorship or advertising package to match.

⏱️ We reply within 1–2 business days.

COMMUNITY & MOMENTS

Follow Our Pop-Up Adventures

Live Instagram Reels & drive-in cinema vibes across Christchurch & Canterbury.

EXPLORE MORE

Other Ways To Partner With Us

πŸ”

Food & Beverage Vendors

Sell at our screenings and reach a captive crowd.

Explore Food Vendors β†’
🏫

School & Club Fundraising

Run a fundraiser night with Firefly.

Explore Fundraising β†’
🎬

Equipment & Cinema Hire

Hire our screen and gear for your own event.

Explore Equipment Hire β†’
🎟️
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