Privacy Policy

Firefly Cinemas Compliance & Policies • Last Updated: August 2026

We put films in fields.
That’s basically the whole idea.

Firefly is a pop-up drive-in cinema, based in Wellington, touring Aotearoa since 2013. No permanent building, no popcorn empire — just a screen, a paddock, and whoever turns up.

1. Who we are

This page is maintained by Firefly Cinemas Ltd (“Firefly”, “we”, “us”) to answer common privacy questions about how we handle personal information collected through fireflycinemas.co.nz and our venues.

2. Information we collect

We collect information you provide directly — such as your name, email, phone number, payment details when you book tickets, and any preferences you save to your account. We also collect limited technical data (device, browser, IP address) to keep the site secure and improve your experience.

3. How we use your information

We use personal information to process bookings and payments, deliver tickets and vouchers, provide customer support, personalise recommendations, and — with your consent — send you marketing communications about upcoming films and offers.

4. Sharing with third parties

We share information only with service providers who help us operate the business (payments, email delivery, analytics, cloud hosting), and only to the extent needed for them to perform their services. We do not sell your personal information.

5. Cookies & analytics

We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the site is used. You can control cookies through your browser settings; disabling them may limit some features.

6. Data retention

We retain personal information for as long as needed to provide our services, meet legal or tax obligations, and resolve disputes. When information is no longer needed, we securely delete or anonymise it.

7. Your rights

Under the New Zealand Privacy Act 2020 you have the right to access and correct the personal information we hold about you. To make a request, email privacy@fireflycinemas.co.nz.

8. Security

We use industry-standard safeguards — including TLS encryption in transit, restricted access controls, and reputable cloud infrastructure — to protect the personal information we hold. No system is perfectly secure, so we encourage you to use a strong, unique password for your Firefly account.

9. Contact

Questions or complaints about this policy can be sent to privacy@fireflycinemas.co.nz or by post to Firefly Cinemas Ltd, 42 Lantern Lane, Auckland CBD 1010.